A weekly digest of 12 unmissable articles we’ve found online, shared around the office or bumped into elsewhere.
This week’s #DigitalDazzler
B2B Beyond engagement: unleashing the power of Employee Advocacy (Social Media Today)
“The people with the potential to be your best advocates already work for you, and in today’s connected world, the most powerful way to bring them into play is via social media. On average, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers. Throw in the fact that members of the general public trust ordinary people like themselves nearly twice as much as they do company CEOs, and you can see why forward-thinking business leaders encourage their people to become brand advocates, using personal social-media networks for business communication.”
And the rest…
/News
WEB Heartbleed bug: what you need to know (BBC)
B2B Changes coming to LinkedIn Company pages (Social Mediapolis)
/Features
SEARCH What is Google Authorship? (And why should you care?) (BoostBlogTraffic.com)
TECH Silicon Valley isn’t innovative, it’s iterative: four proof points (Forbes)
SOFTWARE Microsoft does Reddit: Five cool things we learned about Office for iPad (Macworld)
BRAND 10 reasons why people follow brands on Twitter [INFOGRAPHIC] (B2B Marketing)
/Opinion
MOBILE Stop worrying if it’s the year of mobile and just get on with winning it, says Google’s Matt Brittin (The Drum)
CONTENT The ideal length of everything online, backed by research (Buffer blog)
SOCIAL The year ahead: 5 social media trends every entrepreneur needs to know (Entrepreneur)
/Research
CONTENT Millennials trust user-generated content 50% more than other media (Mashable)
/Case studies
SEO How much content do you need for B2B SEO success? (Search Engine Land)
What is #DigitalDozen?
This is Orange Digital’s digest of 12 unmissable articles we’ve found online, shared around the office or bumped into elsewhere. We hope you’ll find it useful.
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